Design Process Tchnical Research Paper Example | Topics and Well Written Essays - 750 words

Configuration Process Tchnical - Research Paper Example The Ericsson Company spearheaded the advancement of Bluetooth innovation in the mid 1990s, with the key people behind the disclosure being Jaap Haartsen and Sven Mattisson (Burbank et al. 2013). Its name starts from the unbelievable Harald Bluetooth, a lord who joined two warring clans, subsequently the obtaining of the name, attributable to the capacity of Bluetooth innovation to interface two gadgets for information move. The advancement of Bluetooth innovation has come as variants since its origin during the 90s (Franklin and Layton, 2014). The primary form of the gadget (known as Bluetooth 1.) came in the underlying phases of homogenization. In any case, this previous rendition had the test of similarity, since it didn't work with different gadgets. Furthermore, the gadget presented difficulties of eased back network, consequently the requirement for its improvement (Burbank et al. 2013). The second form of Bluetooth showed up in 2004, and this accompanied sped up and higher similarity rate, instead of the previous variant. Afterward, in 2007, the producers redesigned this Bluetooth form into adaptation 2.1. The gadget had a higher similarity rate, decreased force utilization and sped up. Research is still in progress to mold a superior rendition of this innovation that will empower much quicker availability and save money on schedule and influence utilization. Bluetooth innovation proved to be useful to dispose of difficulties of innovation that wire innovation presented. Plus, Bluetooth innovation has fundamentally helped in the decrease of cost difficulties that link innovation presents, since, before the development of this innovation, one needs to use links that were expensive, slow and expended immense measures of vitality (Burbank et al. 2013). Bluetooth innovation is a modest method of interchanges that permit information move over short separation ranges. The scopes of 2.4 to 2.5 GHz might be unregistered over the

The Influence of Protest Music during the 1960’s And Beyond Essay example Example For Students

The Influence of Protest Music during the 1960’s And Beyond Essay model The 1960’s was one of the most disputable decades in American history due to the Vietnam War, however there was an episode of fights including common and social conditions the whole way across school grounds. These fights have been taken to the degree where individuals either have passed on or have been genuinely harmed. Nonetheless, during the 1960’s, America saw a mainstream type of workmanship known as dissent music, which reacted to the social strife of that period, from the social liberties development to the war in Vietnam. A genuine pantheon of performers, for example, Woody Guthrie, Pete Seeger, Phil Ochs, Joan Baez, and Bob Dylan sang their melodies to urge association coordinators to fight the disparities of their time, making a differing assortment of well known dissent music, which has connected with the energetic ages wherever requesting for a progressive change. The dissent music took the offspring of the 1960’s to a totally new extraordinary level. Artists of this age were not going to sit and sit idle while the administration misled the individuals about what was happening in Vietnam. Rather, they took their guitar-playing troubadours from the cafés, connected them, and sent the music and the message into the school apartments and the homes of the young people of America. Be that as it may, as decades passed by, fight music doesn't have quite a bit of an effect as it use to in view of the manner in which things have changed throughout the years. Through the examination of the music during the 1960’s, there will be a comprehension on how the various sorts of dissent music has influenced social dissidents dependent on how performers have become the aggregate soul of that age through their verses and music and the primary factors that added to the absence of famous dissent music in cutting edge America. The way that the United States was doing battle in Vietnam and understudies were being drafted as troopers brought the introduction of dissent music. We will compose a custom paper on The Influence of Protest Music during the 1960’s And Beyond model explicitly for you for just $16.38 $13.9/page Request now The 1960’s in America was frequently alluded to as a time of dissent as a result of not just the social fights that have occurred, yet in addition for the childhood of dissent music, which turned out to be mainstream during that period. The underlying foundations of dissent music were to a great extent from people music of American performers during 1950’. People artists, for example, Joe Hill, created worker's organization fight tunes and disseminated melody booklets, planning to â€Å"fan the blazes of discontent.† (Rodnitzky pg. 6) Symbolically, this implied the tunes, the fan, would lessen the wild social fights that the United States government caused with the deceptive data that they didn't keep their assertion on, or the blazes of discontent. Other people artists, for example, Woody Guthrie and Pete Seeger, went around the United States spreading their â€Å"message music† and getting associated with political developments. Guthrie and Seeger were t he pioneers of dissent music, carrying their society music to New York City and consolidating it with urban music. Woody’s tunes were about the majority, frequently recognizing issues and offering arrangements. While Seeger was mindful about alluding to his music as society music, favoring the term â€Å"people’s music,† implying that not every person may had similar contemplations, however they all communicated it in their own one of a kind melodic sense. For both Woody and Seeger, society music was a need in these fights, when the requirements and objectives of the individuals were sung together by the individuals, a power was made with the capacity of overcoming distance. Be that as it may, on the off chance that business music of 1960’s would have been curbed, at that point the people’s music could be heard by others and influence change. (Boucher pg. 60-61) During the late 1950’s, society music would be overwhelmed over all school groun ds, as understudies were getting progressively inaccessible from the class of jazz and awesome music of that period. (Rodnitzky pg. 13) Folk music was a straightforward and significant, which would increase as the decade passed by, with the reaction to the social liberties development, Vietnam War, and other social concerns. The dissent music, which thrived all through the 1960’s, was a fresh start, yet in addition another method for standing up towards others. Be that as it may, fight music became out of its society customs and started to form into different sorts of music. During the mid 1960’s, a fascinating occasion happened inside the music time, which would increase the fame of the dissent music development. Three by and large particular territories of music started to blend, people music, topical music, and Tin Pan Alley music all started to merge together. (Rodnitzky pg. 4) It was a likelihood that both record organizations and performers were endeavoring to exploit the get-together, which has produced into results towards the more youthful age. Gone up against with genuine social unrest, an expanding sub-culture, and a feeling of generational transformation, young people have seen legislators, representatives, and competitors less as good examples and have gone to society artists as models of uprightness. As social developments improved the battle for social liberties and fights of the Vietnam War, well known music and the nonconformists were indivisible in light of the fact that it was another culture for youngsters. Everybody from perfo rmers to agents to ministers perceived the impact fight music had affected over the more youthful age. Like strict messages, fight music regularly spoke to the blame of the audience, summoning activity. Backing from radio broadcasts, rallies, shows, celebrations, and music magazines gave this incredible type of music a well known setting, which helped young people turned out to be progressively genuine and political simultaneously. Different performers during that time had different methods for communicating various types of dissent music. As the 1960’s advanced, fight music advanced from numerous points of view from its unique society roots on account of creative choices, record organization association, and a developing dissatisfaction among youngsters. Sway Dylan ostensibly began the move away from topical, people roused fight music, by intensifying his guitar, utilizing a back-up band, and dismissing the topical structure, which was a kind known as â€Å"folk-rock,† which portrays the missteps of that individual or association has made. In assisting with making the â€Å"folk-rock† type that Dylan spearheaded, record organizations had the option to blend the secondary school and school markets, creating gainful music that was dependent more on the state of mind of adolescents, than messages (Rodnitzky pg. 22). The new styles of music, dependent on instrumentation over melodious messages, addressed young people becoming progressively frustrated with race riots and the apparently unending Vietnam War. Gone up against with estrangement and craziness, young people were pulled in to music, which delineated the ludicrousness around them. Though fight music in the society convention had attempted to construct solidarity and point out explicit social issues, new types of dissent music called for decent variety among crowd individuals, fighting cultural standards and the thought of belief system, itself (Rodnitzky pg. 31). The famous music of the later 1960’s would be progressively unpretentious and compelling, notwithstanding, whatever its belongings, the various inventory of dissent music made mainstream in the 1960’s verifiably turned into a necessary piece of the social developments and culture of a violent decade. Among the rising ubiquity of dissent music, there was likewise the ascent in prominence among the artists that helped pioneer that kind of music. Craftsmen, for example, Phil Ochs, Joan Baez, and Bob Dylan all got celebrated for their individual brands of dissent music. Phil Ochs, growing up as a white collar class kid, turned into a radical in school and along these lines dropped out when he got a guitar and got engaged with activism (Rodnitzky pg. 70). Tending to numerous and assorted issues of unfairness all through his melodies, Ochs walked with different gatherings and intently connecting himself with Students for a Democratic Society. Initially idealistic about the intensity of music, Ochs became baffled like such a large number of his friends toward the decade's end. He imitated the extensive, exposition of Dylan’s new melodies absent a lot of accomplishment, as he dismissed radicalism, hounding the feet of new liberals like Jerry Rubin (Rodnitzky pg. 78). At last, he dismissed American political society, before it in the end dismissed him socially. Despite the fact that his vocation finished in disagreeability a nd relative lack of definition, Ochs was a key figure of the 1960’s dissent scene, showing the association between social dissent and people’s music. Another case of a melodic legend brought forth by the childhood of dissent performer the 1960’s is Joan Baez. Baez, another school dropout, was maybe the chief American folksinger by 1960. Singing old numbers, her own dissent tunes, and fronts of specialists, for example, Dylan, Baez was likewise a well-spoken lobbyist, accompanying youngsters to schools during de-isolation, regularly charged close to two dollars to go to her shows, and set up a foundation for the investigation of peacefulness (Rodnitzky pg. 89). Baez had VIP status and utilized it for explicit purposes, as opposed to displaying it. She sang fight melodies and pushed the reasons for harmony, bringing about her turning into a famous symbol of her time. Nonetheless, the most significant contextual analysis of a dissent vocalist during the 1960â€℠¢s is Bob Dylan. Robert Zimmerman dropped out of school, fled from his home in Minnesota to Greenwich Village in New York City, and embraced the name Bob Dylan. Dylan was known to compose the best topical, fight anthems of the time, reclassify what fight music said and seemed like, taking it higher than ever, a

Artificial intelligence Essay - 275 Words

Artificial intelligence (Essay Sample) Content: Artificial intelligenceNameInstitutionArtificial IntelligenceArtificial intelligence is the science of programming computers to perform tasks that need intelligence when performed by human mind. Computers with artificial intelligence can only perform a particular task unlike the human mind. There are one hundred billion cells that make up the human brain. The cells connect with thousands of other cells through synapses to form two parts of the brain. These parts include the subconscious and conscious mind. They interconnect to perform complex tasks the artificial computers cannot perform (Warwick, 2011).Artificial intelligence cannot take a place of human mind. Artificial researchers design artificial computers to follow procedures that perform specific tasks. The human mind has subconscious and conscious parts that help in performing several tasks. The conscious part is responsible for reasoning and logic (Winston, 2014). On the other hand, the subconscious part take s control of the involuntary actions. It therefore helps the brain to control emotions and store memories. The subconscious and conscious parts help human mind deal, adapt, and understand new situations. In addition, the mind can apply knowledge through cognitive processes, to adapt to certain environment (Winston, 2014). However, artificial intelligence is only developed to perform and mimic the human mind. It is difficult to program artificial computers for intelligence items such as reasoning, perception, learning and knowledge. Developing artificial intelligence started fifty years ago. Artificial intelligence researchers divided it into weak and strong artificial intelligence (Warwick, 2011). The weak artificial intelligence aims at developing a technology that carry out preplanned moves. These moves follow some procedures to achieve certain goals. However, the strong artificial intelligence is creating technology that can work and think like human mind without mimicking. Unfor tunately, the artificial intelligent researchers have only completed the weak artificial intelligence. It is impossible to develop the strong artificial intelligence because of lack of subconscious and conscious intelligence.The weak artificial intelligence uses a specified procedure to perform tasks. Artificial computers can remember the procedure if the task is successful. It memorizes items, such as solutions to problems, so next time it will perform the same task. However, it is difficult for the artificial computer to perform better in an environment not previously encountered. The computer lack conscious intelligence and cannot use common sense to come up with new ways of solving a problem. The human mind will use both the subconscious and conscious mind in solving problems. It will learn and form new ways of performing tasks (Warwick, 2011).The artificial computer cannot reason like the human mind. It is difficult to program the computer to make conclusions relevant to the si tuation in hand. The human mind use its conscious part to decide based on the situation in hand (Winston, 2014).In conclusion, artificial intelligence is the science o...

Substituting Baking Powder and Baking Soda

Holiday baking can be more of a challenge if you discover all your baking soda got used up for baking soda volcanoes and invisible ink. If you have baking powder, it will save you a trip to the store because you can use it in place of baking soda. If your problem is being out of baking powder, you can make your own using baking soda and cream of tartar. Heres how to make the substitutions: Using Baking Powder Instead of Baking Soda You need to use 2 to 3 times more baking powder than baking soda. The extra ingredients in the baking powder will have an effect on the taste of whatever you are making, but this isnt necessarily bad.Ideally, triple the amount of baking soda to equal the amount of baking powder. So, if the recipe called for 1 tsp baking soda, you would use 3 tsp baking powder.Another option is to  use twice the amount of baking powder as baking soda (add 2 tsp of baking powder if the recipe calls for 1 tsp baking soda), then omit the salt (which adds flavor but also affects rising in some recipes). Making Baking Powder You need baking soda and cream of tartar to make baking powder.Mix 2 parts cream of tartar with 1 part baking soda. For example, mix 2 tsp cream of tartar with 1 tsp baking soda.Use the amount of baking powder called for by the recipe. No matter how much homemade baking powder you made, if the recipe calls for 1-1/2 tsp, add exactly 1-1/2 tsp of your mixture.Cream of tartar is used to increase the acidity of a mixture. So, you cant switch baking soda for baking powder. You can switch baking powder for baking soda, just expect the flavor to change a little. If you interested in understanding more about cooking chemistry, you may be interested to learn why copper bowls are better for whipping egg whites or the real reason eating a big turkey dinner makes you feel like taking a nap.

A Comparison Of Thor And Beowulf - 728 Words

Beowulf has delighted and intrigued a wide array of people for centuries. The timeless nature is visible in modern-day extensions of this epic, through heroics and battles of good versus malevolent forces. Beowulf continues to appeal to sophisticated audiences because it tells the story of a great hero prevailing over evil, a timeless theme valued by society and portrayed by his counterparts in modern media, although these new heroes display more complex qualities. Beowulf can be compared to Marvel universe’s Thor. Marvel has revived and modernized the Norse god, Thor, for 21st century audiences. Thor and Beowulf both demonstrate incredible physical strength in battle against villains. In the section â€Å"The Battle with Grendel† Beowulf†¦show more content†¦Beowulf uses strategy by sneaking up on Grendel, â€Å"watching his evil steps, waiting to see his swift hard claws† (257-258). Bond and Beowulf are unapologetic and unhesitant in battle, but they n ever kill without reason. Beowulf puts an end to the villagers’ suffering at the hands of the evil Grendel. â€Å"The Danes had been served as he boasted he’d serve them.† James Bond and Beowulf have a few similarities. Beowulf shares characteristics with female superhero Wonder Woman. Wonder Woman sprung to the top of box office charts last summer, the story focuses on a female warrior named Diana who endeavors to defeat the malevolent forces of the Nazi regime. The morally righteous Diana travels from her peaceful home to war torn Germany, where she contends with Ares and other super villains to restore peace for the innocent citizens of the country. Beowulf also travels to aid the villagers who desperately need his help. â€Å"He who had come to them from across the sea, bold and strong-minded, had driven affliction off† (344-345). Much like the previously mentioned James Bond, Wonder Woman does not need swords or shields in battle, she is described as a weapon herself, â€Å"the God Killer†. While Beowulf’s followers wield their sword against Grendel to no avail, Beowulf uses his sheer strength to tear off â€Å"the bleeding sinews deep in his shoulder† and snap Grend el’s bone, leaving him to die of bloodShow MoreRelatedAn Article On Earth Essay10094 Words   |  41 Pagesglobe itself.[n 13] As with Terra and Gaia, Earth was a personified goddess in Germanic paganism: the Angles were listed by Tacitus as among the devotees of Nerthus,[92] and later Norse mythology included Jà ¶rà °, a giantess often given as the mother of Thor.[93] Originally, earth was written in lowercase and, from early Middle English, its definite sense as the globe was expressed as the earth. By early Modern English, many nouns were capitalized and the earth became (and often remained) the Earth

Black Woman In Advertising Essay Example For Students

Black Woman In Advertising Essay In recent years black woman have made big strides inthe area of advertising, but regardless of theseefforts black woman all still shown as submissive orbeing dominated. Few women are shown as strong orself-sufficient. I believe a lot of black woman aremade to deal with racism and the fact they dont looklike a white woman on their job. I will try to showthat although things may look like it is changing. The present is still closer to the past than werealize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depictedas big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype heldby many non-blacks American. In the nineteen centurythe view of black woman was always distorted. Oneplace you can find a miss representation of a colorwoman is the film Driving Miss Dasey. Black womanin adds were always presented very asexual with a bigstupid looking smile on they face. I often wonder howhard it had to be to go to work with a smile when youknow that racisum and sexism is all around you. Aprime example of what I have stated so far is the AuntJemimas adds off the late 1940s. Here was a blackwoman with her hear tied with a kerchief, big fatlips, very dark skin, and with a very big smile on herface. By the early 80s the features began to change,she became lighter and the smile became morerealistic. I believe the only reason for thesechanges was the womans movement of t he late 60searly 70s and the civil rights movement of the 60s. Todays Black Woman in Advertising (same songdifferent verse) Although much has change from the ads of pass blackwoman. Such things For example were the kerchief, darkskin, and lips. Women are still being portrayed assubmissive or being dominated in ads. In a whitedominated society, whiteness is what is beautiful. So black woman are socialized into thinking that theyhave to appear white, otherwise they are notbeautiful (Hook, 1992). Black woman often have tolearn to become less black and learn to talk andacted more white. This is way I believe so manyblack woman are trying to lighten they skin and changetheir physical features. There are few magazines werea realistic representation of black beauty can befound in a magazine. Two such magazines are Essenceand Ebony. What I find ironic is that black women arebeing used in adds to get other black women to becomeblacker. In 1990, 44 million dollars was spend byblack women trying to become more like the black womenthey saw in adds who looke d white (Russell, Wilson,; Hall. 1992). Adds today also tend to show woman with long smoothhair which was associated with middle class, whileshort fizzle hair was associated with black woman thatwere less fortunate (Russell, Wilson, ; Hall. 1992:83). I believe these ads are responsible forsuch products as Dark ; Lovely. I can relate to youmany more cases were black women, who in some wayresemble a white women are used in advertising to getother black women to buy a certain product. I can dothis but all you have to do is look all around youthere are ads all over the place. Future Black Woman In Advertising (new song)In recent years black woman have made big strides inthe area of advertising, but regardless of theseefforts black woman all still shown as submissive orbeing dominated. Few women are shown as strong orself-sufficient. I believe a lot of black woman aremade to deal with racism and the fact they dont looklike a white woman on their job. I will try to showthat although things may look like it is changing. The present is still closer to the past than werealize and there is much that is still the same. .uec8f08e8de3eba9b8047efe9aef9bdc0 , .uec8f08e8de3eba9b8047efe9aef9bdc0 .postImageUrl , .uec8f08e8de3eba9b8047efe9aef9bdc0 .centered-text-area { min-height: 80px; position: relative; } .uec8f08e8de3eba9b8047efe9aef9bdc0 , .uec8f08e8de3eba9b8047efe9aef9bdc0:hover , .uec8f08e8de3eba9b8047efe9aef9bdc0:visited , .uec8f08e8de3eba9b8047efe9aef9bdc0:active { border:0!important; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .clearfix:after { content: ""; display: table; clear: both; } .uec8f08e8de3eba9b8047efe9aef9bdc0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uec8f08e8de3eba9b8047efe9aef9bdc0:active , .uec8f08e8de3eba9b8047efe9aef9bdc0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .centered-text-area { width: 100%; position: relative ; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uec8f08e8de3eba9b8047efe9aef9bdc0:hover .ctaButton { background-color: #34495E!important; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uec8f08e8de3eba9b8047efe9aef9bdc0 .uec8f08e8de3eba9b8047efe9aef9bdc0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uec8f08e8de3eba9b8047efe9aef9bdc0:after { content: ""; display: block; clear: both; } READ: Sex Education EssayPast Black Woman In Advertising (verse one) In past advertisement, black woman have been depictedas big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype heldby many non-blacks American. In the nineteen centurythe view of black woman was always distorted. Oneplace you can find a miss representation of a colorwoman is the film Driving Miss Dasey. Black womanin adds were always presented very asexual with a bigstupid looking smile on they face. I often wonder howhard it had to be to go to work with a smile when youknow that racisum and sexism is all around you. Aprime example of what I have stated so far is th e AuntJemimas adds off the late 1940s. Here was a blackwoman with her hear tied with a kerchief, big fatlips, very dark skin, and with a very big smile on herface. By the early 80s the features began to change,she became lighter and the smile became morerealistic. I believe the only reason for thesechanges was the womans movement of the late 60searly 70s and the civil rights movement of the 60s. Todays Black Woman in Advertising (same songdifferent verse) Although much has change from the ads of pass blackwoman. Such things For example were the kerchief, darkskin, and lips. Women are still being portrayed assubmissive or being dominated in ads. In a whitedominated society, whiteness is what is beautiful. So black woman are socialized into thinking that theyhave to appear white, otherwise they are notbeautiful (Hook, 1992). Black woman often have tolearn to become less black and learn to talk andacted more white. This is way I believe so manyblack woman are trying to lighten they skin and changetheir physical features. There are few magazines werea realistic representation of black beauty can befound in a magazine. Two such magazines are Essenceand Ebony. What I find ironic is that black women arebeing used in adds to get other black women to becomeblacker. In 1990, 44 million dollars was spend byblack women trying to become more like the black womenthey saw in adds who looke d white (Russell, Wilson, Hall. 1992). Adds today also tend to show woman with long smoothhair which was associated with middle class, whileshort fizzle hair was associated with black woman thatwere less fortunate (Russell, Wilson, Hall. 1992:83). I believe these ads are responsible forsuch products as Dark Lovely. I can relate to youmany more cases were black women, who in some wayresemble a white women are used in advertising to getother black women to buy a certain product. I can dothis but all you have to do is look all around youthere are ads all over the place. Future Black Woman In Advertising (new song)In recent years black woman have made big strides inthe area of advertising, but regardless of theseefforts black woman all still shown as submissive orbeing dominated. Few women are shown as strong orself-sufficient. I believe a lot of black woman aremade to deal with racism and the fact they dont looklike a white woman on their job. I will try to showthat although things may look like it is changing. The present is still closer to the past than werealize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depictedas big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype heldby many non-blacks American. In the nineteen centurythe view of black woman was always distorted. Oneplace you can find a miss representation of a colorwoman is the film Driving Miss Dasey. Black womanin adds were always presented very asexual with a bigstupid looking smile on they face. I often wonder howhard it had to be to go to work with a smile when youknow that racisum and sexism is all around you. Aprime example of what I have stated so far is the AuntJemimas adds off the late 1940s. Here was a blackwoman with her hear tied with a kerchief, big fatlips, very dark skin, and with a very big smile on herface. By the early 80s the features began to change,she became lighter and the smile became morerealistic. I believe the only reason for thesechanges was the womans movement of t he late 60searly 70s and the civil rights movement of the 60s. .u05609a13edbbb1d950eebe5bd7c564ab , .u05609a13edbbb1d950eebe5bd7c564ab .postImageUrl , .u05609a13edbbb1d950eebe5bd7c564ab .centered-text-area { min-height: 80px; position: relative; } .u05609a13edbbb1d950eebe5bd7c564ab , .u05609a13edbbb1d950eebe5bd7c564ab:hover , .u05609a13edbbb1d950eebe5bd7c564ab:visited , .u05609a13edbbb1d950eebe5bd7c564ab:active { border:0!important; } .u05609a13edbbb1d950eebe5bd7c564ab .clearfix:after { content: ""; display: table; clear: both; } .u05609a13edbbb1d950eebe5bd7c564ab { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u05609a13edbbb1d950eebe5bd7c564ab:active , .u05609a13edbbb1d950eebe5bd7c564ab:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u05609a13edbbb1d950eebe5bd7c564ab .centered-text-area { width: 100%; position: relative ; } .u05609a13edbbb1d950eebe5bd7c564ab .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u05609a13edbbb1d950eebe5bd7c564ab .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u05609a13edbbb1d950eebe5bd7c564ab .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u05609a13edbbb1d950eebe5bd7c564ab:hover .ctaButton { background-color: #34495E!important; } .u05609a13edbbb1d950eebe5bd7c564ab .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u05609a13edbbb1d950eebe5bd7c564ab .u05609a13edbbb1d950eebe5bd7c564ab-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u05609a13edbbb1d950eebe5bd7c564ab:after { content: ""; display: block; clear: both; } READ: The Theory Of Intersectionality Theory EssayTodays Black Woman in Advertising (same songdifferent verse) Although much has change from the ads of pass blackwoman. Such things For example were the kerchief, darkskin, and lips. Women are still being portrayed assubmissive or being dominated in ads. In a whitedominated society, whiteness is what is beautiful. So black woman are socialized into thinking that theyhave to appear white, otherwise they are notbeautiful (Hook, 1992). Black woman often have tolearn to become less black and learn to talk andacted more white. This is way I believe so manyblack woman are trying to lighten they skin and changetheir physical features. Th ere are few magazines werea realistic representation of black beauty can befound in a magazine. Two such magazines are Essenceand Ebony. What I find ironic is that black women arebeing used in adds to get other black women to becomeblacker. In 1990, 44 million dollars was spend byblack women trying to become more like the black womenthey saw in adds who looked white (Russell, Wilson,; Hall. 1992). Adds today also tend to show woman with long smoothhair which was associated with middle class, whileshort fizzle hair was associated with black woman thatwere less fortunate (Russell, Wilson, ; Hall. 1992:83). I believe these ads are responsible forsuch products as Dark ; Lovely. I can relate to youmany more cases were black women, who in some wayresemble a white women are used in advertising to getother black women to buy a certain product. I can dothis but all you have to do is look all around youthere are ads all over the place. Future Black Woman In Advertising (new song)______________________________________________________________________________________________________________________________________________________Social Issues Essays

Significance of social media in business operations

Introduction Background to the study Contemporarily, change is one of the most constant elements that businesses have to take into account in the course of their operations. This assertion highlights why the past few decades have been characterized by profound social, economic, and technological transformations emanating from external market forces such as political, economic, technological, social, and legal environments.Advertising We will write a custom report sample on Significance of social media in business operations specifically for you for only $16.05 $11/page Learn More These changes have led to the emergence of a myriad of opportunities and threats within the business environment. Changes occurring in the macro-environment have led to an increment in the rate of invention and innovation. In addition, social and technological changes have motivated entrepreneurs to invest in new and continuous product development in the pursuit for economic sus tainability. The Internet is categorised amongst the top innovations of the 21st century. Its development has led to the increment in the number of innovations that are being undertaken. The emergence of numerous web-based applications and platforms is one of the ways through which the Internet has been utilized. Internet development has led to the increment in the rate of connectivity amongst consumers. Its development has significantly influenced consumers’ behaviour. Moreover, the impact of the Internet can be felt through a myriad of applications in various market segments such as investing, shopping, banking, learning, and entertainment (Brunty et al. 2013). The trend with regard to technological innovation will continue into the future. Consequently, it is fundamental for businesses to embrace the emerging technological changes in order to achieve business continuity. Businesses should evaluate how they can utilize emerging changes in order to succeed. For example, orga nizations and entrepreneurs should take advantage of the technological innovations (Brunty et al. 2013). Social networks are one of the innovations that entrepreneurs can utilize in their quest to achieve their goals. Jadhav et al. (2009) define social network to include â€Å"a social structure made of nodes, which are usually individuals or organizations tied by one or more specific types of relations, such as financial exchange, friendship, trade and web links amongst others† (p. 49).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social networks have transformed communication in organizations significantly. Conventionally, the media was used to communicate to target population. Social media has transformed this form of communication. Currently, social media provides businesses with an opportunity to interact with existing and potential customers. Apart from marketing, businesse s can also utilize social media in other areas of management, such as human resource management and research and development. Statement of the problem The high rate of innovation with regard to social networks has led to the emergence of a wide range of social media technologies. The social media that have been developed can be categorised into various classes, which include content communities, collaborative projects, virtual social worlds, social networking sites, and virtual game worlds. On the other hand, social technologies relate to emails, instant messaging, picture sharing, and blogs. Despite the numerous social media technologies that have been developed and their significance to business success, only a few businesses have integrated these technologies in their operation. The significance of social media technologies in enhancing competitive advantage and business continuity is highlighted by Thomas and Wasmund (2011) who posit that there is â€Å"not a business or an ent repreneur that should not be using social media in one way or another† (p. 16). Moreover, a study conducted by Optus in 2010 revealed that only 28% of small and medium-sized enterprises had integrated social media in their operation, which represents a relatively small proportion of all SMES. Despite this scenario, Waters (2013) posits that social media is here to stay; thus, it is imperative for entrepreneurs to evaluate how they will utilize social media in order to improve their competitive edge.Advertising We will write a custom report sample on Significance of social media in business operations specifically for you for only $16.05 $11/page Learn More Research objectives This research intends to achieve the following objectives. To evaluate how organisations and entrepreneurs can utilise social media in order to maximise profitability. To investigate the social media strategies that organisations can integrate in order to improve organisatio nal performance and productivity. Research questions To achieve the above objectives, the following research questions will be taken into account. How can businesses utilize social media to maximize their profitability? What social media strategies can individuals and organizations integrate in order to improve their businesses’ performance and productivity Significance of the study Organizations cannot develop competitiveness by only being conscious of changes of occurring in the business environment. However, they have to align their operational strategies to market changes. Thomas and Wasmund (2011) are of the opinion that organizational change is a key element in firms’ effort to survive. Dealing with such change requires organizations to be agile and anticipate possible changes. This study will give organizations’ management teams insight on how they can utilize social media to develop their competitive edge. Some of the areas that will be evaluated rela ting to marketing, research and development, and human resource management. Analyzing how social media can be used in these areas will improve the likelihood of businesses adjusting their operational strategies accordingly; thus improving their business foundation. For example, using social media will improve the probability of achieving diverse business goals such as profitability and developing a strong human capital base. Literature review The evolution of existing technology and the emergence of new technology have led to transformation of the business environment. Hundreds of social networking sites have been developed over the Internet in the past few years.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Increased research and development with regard to the Internet have culminated in the emergence of diverse social media platforms. Some of the common online social networking sites include Facebook, LinkedIn, Flickr, and MySpace. Social networking sites have undergone exponential growth due to increased investment in research and development. It is estimated that approximately 4 out of 5 citizens in the United States are developing, creating, and participating in social media. Leanne (2012) is of the opinion that social media has been integrated into the consumers’ everyday life, which underscores the importance of integrating emerging social media networks in business operations. Remenyi (2008) opines, â€Å"Social technologies are no longer a fad or something that will pass-by but will have a significant impact in every role, every kind of company and in all parts of the world† (p. 397). The impact of social media on business operations is something that requires bus iness leaders should consider proactively. Remenyi (2008) further asserts that social media is increasingly becoming a key element in business operations. In a bid to benefit from the emerging social media trends, it is imperative for businesses to evaluate how they can best utilize social media. Various scholars have suggested a number of ways in which entrepreneurs can utilize social media. Marketing The emergence of social media has had a significant impact on the consumers’ behavior and experience. Millions of people across the world can access market information courtesy of social media via platforms like Facebook, Twitter, MySpace, and Linkedin, among others. Social media has increased the consumers’ power with regard to directing the conversation about a particular brand. Consumers do not only purchase products and remain contented. However, there has been an emergence of a trend whereby consumers are increasingly turning to various social media platforms for gu idance with regard product brands. Moreover, social media has provided consumers with an opportunity to share their product experience with the online community. Surviving in such an environment requires businesses to adapt to changing consumer expectations and behavior. Failure to implement this strategy may adversely affect an organization’s brand. For example, failure to take into account what consumers are saying on social media may expose an organization’s failure in delivering the brand promise. Consequently, it is imperative for businesses to adjust their marketing strategies to change in consumer behavior (Sweeney Craig 2011). Marketing is one of the areas in which businesses can utilize social media marketing. The success of organizations in their marketing practices is influenced by the effectiveness with which the communication strategy has been integrated. Social media has transformed marketing from being one-dimensional phenomenon with regard to communica tion. Conventional communication mediums such as newspapers, television, and radio were about delivering the intended message to the target audience. However, social media has transformed marketing communication from being a one-way phenomenon to a two-way phenomenon. Despite the significance of social media in marketing, there are some critics who are of the opinion that social media undermines the human element (Sweeney Craig 2011). Social media ranks amongst the essential marketing communication tools of the 21st century. Currently, organizations and entrepreneurs can utilize various social media platforms to improve their marketing capability. Examples of such social media platforms include Twitter, YouTube, and Facebook. The effectiveness of these tools in creating market awareness arises from the emergence of a trend whereby consumers are using the Internet as a major source of product information. Therefore, it is fundamental for entrepreneurs to formulate an effective socia l web by integrating diverse social media platforms such as illustrated in figure 1 below. Source: (Oracle 2012) The social web should be comprised of different spaces, which include spaces owned by the entrepreneur, spaces hosted, and the spaces in which the entrepreneur participates. The space owned by the entrepreneur may relate to the business official website, the contact center and the knowledge base while spaces hosted relate to YouTube and Facebook. Businesses can exploit this trend in consumer behavior by designing a fan page on social media sites such as Facebook, which will play a critical role in increasing an organization’s customer base. Currently, it is estimated that approximately 165 million Twitter users, 500 million Facebook users, and 75 million LinkedIn users. Additionally, approximately 200 billion videos are watched daily on YouTube (Thomas Wasmund 2011). Using Facebook is relatively easy, which means that it is not a platform for only large businesse s but also the small and medium-sized enterprises. Developing fan pages will enable businesses to leverage on social media viral capabilities. Businesses should also design short videos containing the products and services issued and post them on social media platforms such as YouTube. Other social networking tools that can be used to post videos include Youku, which is a Chinese video streaming service. Youku has assisted major companies such as IBM, Google, Pepsi, Nike, Mercedes-Benz and Nokia generate revenue. Consequently, using such tools will lead to the creation of a viral effect on the videos. Moreover, interacting with consumers through social media leads to the development of a strong customer relationship. For example, an organization is able to access market feedback regarding its products and services. Safko (2012) is of the opinion that social media provides consumers with a 360-degree feedback mechanism. Thus, social media provides entrepreneurs with a perfect opportu nity to respond to customer complaints and opinions hence enhancing the level of customer loyalty (Safko 2012). Businesses and entrepreneurs should also interact with the online community through social media platforms such as LinkedIn, Yelp, Foursquare, Slideshare, and YouTube. Integrating social media also plays a critical role in increasing an organization’s sales revenue and hence the level of profitability. Integrating with customers through various social media sites increases the likelihood of businesses and entrepreneurs, developing a clear understanding of the prevailing consumer needs (Bodnar Cohen 2011). Consequently, an organization can be able to align its products to the prevailing customer needs. The high rate of technological development with regard to ICT has led to the emergence of mobile devices such as Ipad and Ipods. In a bid to improve their effectiveness with regard to creating market awareness, it is essential for businesses to integrate mobile social media, which is achievable via developing a mobile social media application that is customised to a particular business. This platform will increase the effectiveness with which an organization creates product and services awareness to potential consumers who do not have personal computers. The past few years have been characterized by an increment in the number of consumers who own tablets, iPads, and iPods. Consequently, it is imperative for entrepreneurs to take into account the developments in the social media. Human resource management Staffing; talent acquisition and management The success of both large and small enterprises is dependent on the quality of human capital developed. Jacobson (2009) posits that a strong human capital base contributes towards achievement of the set organizational goals. Firms can post job adverts on various social media platforms in an effort to improve the number of potential applicants. Fans on social media platforms can share job adverts with t heir friends and family members seeking a job (O’Leary et al. 2011). Leanne (2012) is of the opinion that social media has been utilized by organizations in conducting a background evaluation of job candidates. Some of the sites that have previously been used concerning these aspects relate to LinkedIn, Twitter, and Facebook. LinkedIn is ranked amongst the most effective social media platform with regard to recruitment of professionals (O’Leary et al. 2011). Its effectiveness hinges on the presumption that the platform is used to share professional information of its users. It is estimated that approximately 50% of Fortune 100 firms depend on LinkedIn in their recruitment drive. Therefore, using LinkedIn is considered very cost-effective (Pride, 2009). By the end of 2012, Facebook had a following of over 900 million users. Consequently, employers can obtain substantial background information regarding job applicants without having to leave their office. A survey conduc ted by Microsoft revealed that approximately 79% of managers in the US had utilized social media in their employee recruitment processes. Seventy percent (70%) of the managers revealed that they had rejected job applications because of the posts and comments on online platforms by the applicants. This aspect highlights the importance of developing good online reputation by posting positive comments. Social media provide organizations with an opportunity to expand their talent pool by improving its connectivity with passive jobseekers (Leanne 2012). Another avenue through which businesses can use social media entails ensuring that the employees comply with the set rules and regulations. Consequently, it is imperative for HR managers to ensure that an effective internal communication system is implemented. A study conducted by KPMG shows that organizations could use social media to develop the employees’ talent. For example, an organization can leverage on social media by ensur ing that they are connected with special interest groups such as mentoring group and volunteerism. Organizations can also utilize social media by developing expert directories comprised of employees who are conversant with one another. Mobility and collaboration Emergence of new technology and change in employees needs presents a major challenge for HR managers in their pursuit to develop a strong human resource base (Somers et al. 2009). For example, the emergence of mobile social media devices has led to the creation of a prospect for immediacy amongst the modern workforce. Organizations can use social media to improve the degree of collaboration amongst employees. Currently, organizations are increasingly using projects in their quest to improve their performance. However, successful implementation of projects is dependent on the degree of coordination amongst the project team members. Using various social media platforms improves communication and interaction within project team s as illustrated by Thomas and Barlow (2011) who posit that a team â€Å"remains the most flexible and the most powerful unit of performance, learning, and change in any organization† (p. 30). Through social media, project team members can be able to share valuable knowledge and information. Incorporating social media is also paramount in developing a strong multigenerational workforce. Safko (2012) is of the opinion that communication â€Å"serves as a strategic change level by facilitating the transition of awareness to the actual ownership and adoption and integration of social media tools and guidelines† (p. 6). Research and development The number of social media users has grown exponentially. This trend is expected to continue into the future. Consequently, social media provides organizations with an opportunity to undertake research and development. Soderman and Dolles (2013) are of the opinion that this goal is achievable via undertaking marketing research throu gh the social media platforms. For example, an organization can utilize the customers’ responses on social media regarding its products and services in their new product and continuous product development processes. Moreover, a number of social media monitoring tools have been developed due to increased innovations with regard to social media. Radian6 and Spredfast.com are some of the companies that have developed platforms that can be used in the process of conducting marketing research. The platform is comprised of well-developed web-based software that can be used in managing social media marketing. Using such tools can enable an organization to evaluate the profitability potential of its target market by analyzing the size of the target audience and their level of market engagement. Gaining such knowledge can give entrepreneurs insight on how to improve its branding strategies. Other web-based software that can assist businesses in determining the number of visitors who v iew the firm’s social media platforms such as Facebook, LinkedIn, Twitter, Flickr, and YouTube updates have been developed (Soderman Dolles 2013). Research methodology The success of a particular study is influenced by the quality of the research framework adopted. Creswell and Clark (2011) posit that it is fundamental for researchers to incorporate an effective research design outlining the method collecting and analyzing the data collected (Maxwell 2005). Both qualitative and quantitative research designs were used in this study. Qualitative research design enabled the researcher to acquire a substantial amount of data from the target population by conducting an in-depth analysis of the subject under investigation. On the other hand, quantitative research design was incorporated in order to improve the process of interpreting the research findings, which will be achieved by integrating numerical aspects of the phenomenon. Population and sample Organizational leaders and in dividual entrepreneurs from well-established businesses were targeted as the study population. This choice of the target population was informed by the knowledge that such individuals have sufficient knowledge regarding on the importance of ICT in the operation of an organization. Random sampling technique was incorporated in selecting the sample. Thus, the researcher was able to eliminate bias in selecting the sample; all the individuals in the target population had the same likelihood of being selected as the target population (Deming 2002). A sample size of 100 respondents was selected from the target population. Data collection Primary and secondary methods of data collection were adopted. Secondary data were obtained by reviewing published reports and surveys on the subject. However, it was ensured that only credible sources of data were utilized. Thus, only relevant data was collected. On the other hand, primary methods entailed using data collection instruments such as questi onnaires and interviews. Analysis and presentation The objective of this research is to develop a comprehensive understanding of the role of social media in enhancing the level of profitability in businesses. Moreover, the study intends to investigate the social media strategies that organizations can integrate in order to improve organizational performance and productivity. The researcher asked questions with regard to these aspects and obtained varied responses, as illustrated herein. Analysis of research questions The researcher asked the respondents a number of questions to gauge whether the respondents have had any experience using social media in their marketing processes. Seventy percent of the respondents were of the opinion that they had used social media for personal purposes at one point. On the other hand, 30% of the respondents said that they had not incorporated social media in life, which explains the low rate of integration of social media in business operation espec ially amongst small businesses. When asked whether social media is important in their business operation, the respondents gave varied opinions as illustrated in the chart below. Strongly agree 47% Agree 38% Disagree 2% Uncertain 9% Strongly disagree 2% Total 100% Despite concurring that social media marketing through emerging social media networks is valuable for business operation, only 37% of the respondents said that they have used Facebook in their business-to-consumer marketing processes at one point. On the other hand, 29% of the respondents said that their organisations had integrated social media in their business-to-business marketing activities, which represents a relatively low rate of integration of social media in marketing activities. Considering the significance of effective market communication in business operation, it is imperative for entrepreneurs to align their business operation to market changes. The researcher was interested in knowing whethe r the businesses have integrated any social media in their traditional market communication activities. The results obtained varied as illustrated in the chart below. Strongly agree 23% Agree 45% Disagree 12% Strongly disagree 17% Uncertain 3% Total 100% In addition to computer-based social media platforms, the researcher intended to know whether the respondent’s businesses had developed mobile-optimised social media platforms. Ninety-seven (97%) of the respondents said that their businesses had not done so, which underscores the low rate of social media appreciation amongst business activities. In a bid to understand the businesses’ commitment to social media marketing, the researcher sought to understand the number of hours that the businesses commit to undertake social media marketing per week. The results obtained are illustrated below. Number of hours per week Percentage response 0 50% 1-5 20% 6-10 11% 11-15 9% 16-20 5% 21-25 3% 2 6-30 1% 31-35 1% Total 100% When asked about the benefits of social media in an organisation’s marketing practices, the respondents cited a number of benefits as illustrated below. Benefit cited Percentage response Increased exposure and insight on market changes 89% Development of customer loyalty 76% Improvement in business partnership 69% Reduction in marketing expenses 86% Increased sales 88% Eighty percent (80%) of the respondents said that an organisation could utilise the market feedback obtained in their continuous product innovation by undertaking an online market research. The respondents were of the opinion that organisations can use social media to gain insight on consumer complaints regarding the firm’s products and services. Moreover, the research can be focused on both the competitors and the customers. Despite their concurrence with the role of social media in research and development in an organisation’s operations, 90% of the respondents said that their businesses have not adopted social media in gaining market intelligence. The study also intended to evaluate the extent to which entrepreneurs have incorporated social media in their human resource management practices. The responses obtained in this regard show that businesses have not appreciated the role of social media in developing a strong human resource base. The chart below illustrates the responses obtained. Social media HR management Percentage response Employee recuritment and selection 10% Internal organisational communication 55% Talent management 5% No involvement 30% Discussion From the literature review, it is evident that innovations with regard to information communication technology are likely to continue into the future. Social media is one of the greatest revolutions of the 21st century. The high rate of innovation with regard to social media means that its importance in our daily lives is likely to increase. Co nsequently, it is imperative for businesses to evaluate how best they can utilise the new technology. Some of the areas that entrepreneurs can consider integrating include marketing, human resource management and market research. The study shows that social media can improve the effectiveness with which an organisation undertakes its marketing activities. One of these activities relates to creating marketing communication. Businesses can use different social media platforms for advertising their products and services. The likelihood of a business creating market awareness regarding its operations to a wide range of potential customers is high considering the high rate at which customers have integrated social media in their lifestyle. Moreover, social media marketing can enable an organisation to develop a strong relationship with other parties in the supply chain. Another major benefit of social media marketing is that it is cost-effective. Czinkota (2009) is of the opinion that a huge gap exists between social and traditional media. Czinkota (2009) posits that it is imperative for both large and small businesses to evaluate how they can incorporate social media in their human resource management practices. The study confirms that social media networks are redefining how businesses undertake their HR management practices. Previously, entrepreneurs relied on traditional methods of recruit employees, which no longer the case as businesses are relying on the connectivity of job applicants through various social media platforms in order to understand their background. Consequently, an organisation is in a position to develop a strong workforce. Social media can also be used to nurture a strong organisational culture. For example, a business can use social media to interact with internal stakeholders such as employees, which will lead to the creation of a sense of involvement amongst employees. Consequently, the probability of developing a strong degree of organis ational identification amongst employees is developed. In their quest to gain new market intelligence. Consequently, social media can be defined as a double-edged showed in that entrepreneurs can understand both positive and negative market feedback regarding its operation (Czinkota 2009). Previously, businesses had a limited scope within which they would have undertaken market research. Today, businesses can undertake market research on potential customers who are widely dispersed. Consequently, businesses are able to adjust their products and services to the prevailing market needs. Moreover, such a market research can enable a firm to develop products that can be accepted in the international market. Thus, the likelihood of achieving profit maximisation goal is high. The study also shows that an organisation can use social media to improve its public image by interacting with customers. For example, an organisation can gain insight on how its products and services contribute to c ustomer satisfaction. Moreover, an organisation can use social media to clarify its position and strategy to deal with the crisis that occurs in the course of its operation. Integrating social media in managing crisis will enhance the process by making it participatory. Thus, the likelihood of attaining effectiveness and efficiency in managing product and store loyalty amongst the customers will be improved. The study shows that there is minimal integration of social media in business operations, especially amongst SMEs. Conclusion and recommendations Social media has undergone significant transformations over the past few decades as evidenced by the large number of social media platforms. Their emergence has had a significant impact on society’s behaviour and experience. Consequently, it is imperative for businesses to consider the most appropriate ways through which they can integrate social media in their operational strategies. However, the study shows that businesses, es pecially SMEs have not fully appreciated the contribution of social media in their operation. Integrating social media in business operation can enhance an organisation’s competitiveness in a number of areas, which include marketing, human resource management and product research and development. Integrating social media in organisations’ marketing practices can lead to improvement in the firms’ level of profitability by creating sufficient market awareness regarding the product and service offered. Therefore, the likelihood of increasing the sales revenue is high and hence profitability is high. The study also underscores the importance of social media in developing a strong human resource base by using social media in their employee recruitment drives. Using social media in the recruitment drive enables an organisation to tap talent from a relatively wide labour market. Thus, an organisation can be able to develop a strong human capital base. The study also sh ows that organisations can also use social in gaining market intelligence on various aspects. Therefore, businesses and entrepreneurs should consider integrating social media in their marketing, human resource management and operational processes. However, it is important for businesses to ensure that they have integrated effective corporate governance and ethical mechanisms in order to improve the effectiveness of utilising social media. A holistic internal strategy on how to utilise social in the businesses operation should be formulated. Moreover, a strong team comprised of individuals who are conversant on how to utilise social media in marketing, human resource management and research and development should be formulated, which will increase the likelihood of successfully incorporating the social media strategy. 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Thomas, D Barlow, M 2011, The executive’s guide to enterprise social media strategy; how social networks are radically transforming your business, Wiley, Hoboken. Thomas, M Wasmund, S 2011, The smar ter way to do business, Capstone, Chichester. Waters, M 2013, Guide to starting a business, AuthorHouse, London. This report on Significance of social media in business operations was written and submitted by user J0anna to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.